Publishing Insider
Publishers have learned they can't be dependent on social networks like Facebook or search engines like Google for web traffic. They must control their digital destinies. Read the whole story
The new workout solution, the four-week fitness program "Full-Body Fusion," caters to women on the go. Read the whole story
The 2020 class will be placed at 164 host news organizations to serve local communities across 46 states. Read the whole story
While an estimated 40% of global premium media inventory is brand-safe (neutral or uncontroversial content), 57% of brand-safe content is incorrectly blocked by blacklists, … Read the whole story
Two investigative writers called out Alden for its history of decimating local newspapers and called for "a civic-minded local owner or group of owners." Read the whole story
As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own … Read the whole story
The platform's current partners include AP, Bloomberg, Daily Motion, Reuters and Verizon Media. Ads are limited to avoid clutter and gain attention. Read the whole story
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More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe … Read the whole story
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Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target … Read the whole story
- COMMENTARY
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit. Read the whole story
