Publishing Insider
Brand identity remains important. It's crucial for marketing to demonstrate the value of placing ads in multiple publications to reach different audience segments. Read the whole story
Penske Media will control 80% of the new company, called PMRC and lead day-to-day operations. Read the whole story
Dugan was most recently CTO at Hearst Magazines. He succeeds Jesse Knight, who left in late July to pursue a startup opportunity. Read the whole story
The "Real Facebook Oversight Board," founded by the U.K. journalist who exposed Facebook's enabling of Cambridge Analytica's Trump campaign targeting of U.S. citizens in … Read the whole story
Pixalate's study highlights consumer privacy risks across the top mobile apps and app stores. Advertisers don't want to advertise on an app that abuses … Read the whole story
COMMENTARYSimultaneous events - fighting western fires and honoring Justice Ginsburg - showcase broader trends in out of home media: Milestones and tribulation produce great … Read the whole story
COMMENTARYWhen it comes to the presidential campaign, America is divided into two alternate realities. And according to an analysis by the top political polling … Read the whole story
"There's an enormously opaque black box into which our data goes that is turned around and used to target content towards us," says Slaughter, … Read the whole story
