Publishing Insider
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The 'Guardian swung to an adjusted operating profit of GBP3.1 million ($4.3 million) from a loss of GBP14.6 million a year earlier on reductions in print, marketing and staff costs. Read the whole story
by Ray Schultz
The deal will provide Dow Jones with analytics and benchmark capability for the oil, natural gas liquids and biofuels industries. Read the whole story
by Ray Schultz
The publisher had been withholding rent since January, but will be able to sublet roughly one-third of its space. Read the whole story
by Fern Siegel
New management befits a new name. The independent, nonpartisan newsletter is now called "The Cook Political Report with Amy Walter." Read the whole story
by Laurie Sullivan
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain … Read the whole story
by Joe Mandese
The report seeks to debunk "myths," while highlighting best practices of leading providers. Read the whole story
by Laurie Sullivan
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that … Read the whole story
by Karlene Lukovitz
The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. Read the whole story
COMMENTARY
by Andy Ehlen
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
by Tanya Gazdik
"The power and subtlety of her music perfectly embody the spirit of the Dodge brand," says Stellantis global CMO Olivier Francois. Read the whole story