MediaPost Publications - Publishers Daily 11/26/2021

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Publishing Insider

Succession Battle Heats Up At Scholastic

by Tony Silber, Staff Writer

The battle is between the former CEO's sons and a Scholastic executive with whom he had a personal relationship. Read the whole story

Read Now »

Data Co-op Operator Offers New Insights Tools For Publishers
by Tony Silber
Bombora is rolling out an analytics suite, Company Surge Insights for Publishers, that helps B2B advertisers get more value out of their audiences. Read the whole story
COMMENTARY
Why Marketers Are Suddenly Obsessed With Customer Experience & Engagement
by Michael McLaren, Op-Ed Contributor
Advances in analytics, data, and technology are driving new levels of personalization, which are quickly becoming the new norm. Read the whole story

COMMENTARY
Survey: Customer-Service Teams Want More Mental-Health Resources
by Nina Lentini, Staff Writer
Respondents need sufficient time in their day to take breaks, so they have enough energy to deal with customers. Read the whole story