TrooVRS, a men's health and lifestyle platform, employs immersive, VR-powered environments to deliver content and experiences in written, video, and audio-based formats. Read the whole story

GroupM within the next month will publish findings of a proprietary analysis of methods currently used by the ad industry to calculate the impact … Read the whole story

University of San Diego professor Colin Campbell succeeds John Ford Sept. 1 as Editor-in-Chief of the quarterly magazine published by WARC. Read the whole story

Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026. Read the whole story

The pandemic may have broken the model for predicting brand value. Read the whole story

Facebook says its new machine-learning system "will work to ensure the age, gender and estimated race or ethnicity of a housing ad's overall audience … Read the whole story

Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable … Read the whole story