Consumers are more likely to pay attention to ads that have a contextual basis, DoubleVerify reports. Read the whole story
Acast's new Keyword Targeting will drive increased revenue for publishers, firm says. Read the whole story
Staff writers will cover major political issues in a new feature on Fridays. Read the whole story
"The Tech Friend" will be anchored by strategy editor Shira Ovide. Read the whole story
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Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Network now supports Video Ads for all in the U.S., Canada, U.K., France, … Read the whole story
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But most B2B marketers say content marketing is more important than it was last year, the Content Marketing Institute and MarketingProfs report. Read the whole story
Meta Platforms users seek to revive a lawsuit accusing the company of facilitating illegal ads. Read the whole story
