The secret is to link to products mentioned in articles and reviews,iimpact.com co-founder says. Read the whole story
'The headline is that the bottom hasn't fallen out,' Medill Prof Ed Malthouse says. Read the whole story
The total includes both print and digital audiences, group reports. Read the whole story
Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the … Read the whole story
More than half of consumers ages 34 and younger said their No. 1 channel for discovering international brands was social media platforms. Read the whole story