The new rules require that Amazon be told of AI-generated content. Read the whole story

Series focuses on homes that have ghoulish histories in some cases. Read the whole story

TikTok has announced an attribution partnership with TransUnion to enhance the effectiveness of ad campaigns on its app. Read the whole story

Online shoe store Hey Dude has agreed to pay $1.95 million for allegedly suppressing negative reviews, and violating Federal Trade Commission regulations regarding shipping … Read the whole story

Granular metadata have become more important as content distribution moves away from exclusive license agreements. Read the whole story

The single most important thing today is the role research is playing in media planning. Some remain anchored in Erwin Ephron's decades-old recency work, … Read the whole story