The Social Graf
by Erik Sass, Staff Writer
t's always refreshing when legal proceedings reach the point when all the internal, confidential communications that companies really don't want you to see are finally made public. It's moments like … Read the whole story
by Laurie Sullivan
Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable … Read the whole story
COMMENTARY
by Mark Walsh
With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Asked for his predictions about social gaming in the next 12 months, Lee Blickstein said the coming year will be “about distribution, getting outside the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Because advertising is still an add-on for social gaming, advertising needs to be standardized to make it easier for publishers, since their primary concern … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Currently online casual gaming is still experimenting with ad models, in part because it's core business has been located elsewhere -- and that's a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Obviously any kind of product integration depends on contextual appropriateness, and the panelists at the social game discussion had some examples of “do’sâ€� and … Read the whole story