• by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2010

Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating social elements in every display campaign. Consumers can provide feedback in real time. From a laptop or mobile phone friends can communicate through social networks, but what if that communication happened through a display ad. What about ads that let you know your friends have indorsed the product in the ad?