t's always refreshing when legal proceedings reach the point when all the internal, confidential communications that companies really don't want you to see are finally made public. It's moments like … Read the whole story
Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable … Read the whole story
With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month … Read the whole story
Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
Asked for his predictions about social gaming in the next 12 months, Lee Blickstein said the coming year will be “about distribution, getting outside the … Read the whole story
Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating … Read the whole story
Because advertising is still an add-on for social gaming, advertising needs to be standardized to make it easier for publishers, since their primary concern … Read the whole story
Currently online casual gaming is still experimenting with ad models, in part because it's core business has been located elsewhere -- and that's a … Read the whole story
Obviously any kind of product integration depends on contextual appropriateness, and the panelists at the social game discussion had some examples of “do’sâ€� and … Read the whole story