The Social Graf
by Erik Sass, Staff Writer
The online media world likes to get itself all wound up over big ideas, even when they are so vague it's kind of hard to imagine actual applications. "Social search" … Read the whole story
by Staff Writers
Social media marketing firm Shoutlet has closed a $6 million second round of funding led by American Family Insurance and including prior investors Origin … Read the whole story
COMMENTARY
by Nick Smith
As with the classic four Ps, when organizations embed the five Rs in their operations, they must ensure that they strike the right balance … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Email marketers want to get involved with social media -- but buyer beware. "On-the-Street" research from Jeff Ginsberg, chief eMail officer, The eMail Guide … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's beyond just "sharing with a friend"; it's about SWYN, "Share-with-your-network. Right now, putting Facebook, Twitter and other social site tabs in emails is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Getting those social marketing tabs -- right at the top of emails -- works really well. Tony Bombacino, chief marketing officer of Restaurant.com, says … Read the whole story