Getting those social marketing tabs -- right at the top of emails -- works really well.
Tony Bombacino, chief marketing officer of Restaurant.com, says the company had big results when it came
to putting a Facebook, Twitter, and other social networks links -- right at the top of its emails. People want to talk about stuff, he says.
"This was a no brainer," he says. "I agree with
Morgan Stewart [chief executive officer of Trendline Interactive] email is the foundation, the digital glue."
Don't look at marketing channels separately, he also says. All digital channels
need to be looked at altogether.
"Find the framework that works for you," says Bombacino.