The Social Graf
by Erik Sass, Staff Writer
If you've ever felt like everyone else on Facebook seems to be having more fun than you, well, you're not alone, according to a new study by Utah Valley University … Read the whole story
by Laurie Sullivan
Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing … Read the whole story
by Mark Walsh
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. … Read the whole story
by Laurie Sullivan
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an … Read the whole story
by Steve Smith
Late last week McDonald's official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD's. Oops. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Next to the familiar buttons of Facebook's Like, Twitter's Tweet and Google's +1 comes Mogreet's moShare. Read the whole story
COMMENTARY
by Joe Mandese
Thank God, SOPA has been pushed back. Otherwise, American Express Vice President-Global Media Strategy Shari Forman might be having conversations this morning with Michael … Read the whole story
COMMENTARY
by Joe Mandese
American Express social chief Shari Forman just gave an amazing insight at MediaPost's Social Media Insider Summit in Key Largo this morning, and if … Read the whole story
COMMENTARY
by Joe Mandese
Amazingly, it came during the question and answer section that followed American Express social chief Shari Forman's keynote. Not-so-amazingly, it came from Matt Smith. … Read the whole story
COMMENTARY
by Joe Mandese
Getting consumers to "visit our page." That's what American Express social chief Shari Forman said was the real biggie she constantly has to overcome … Read the whole story
COMMENTARY
by Joe Mandese
Here I am hanging out in Key Largo with some savy branding folks and social media and marketing mavens and one of them, Laura … Read the whole story
COMMENTARY
by Joe Mandese
That prediction came from Syncapse President Michael Scissons during this morning's "Google+" panel at the Social Media Summit. Read the whole story
COMMENTARY
by Joe Mandese
Asked by "Google+" moderator Jim Yu, CEO of BrightEdge, what "best practices" they've gleaned so far from dabbling with Google+, panelists had a range … Read the whole story
COMMENTARY
by Joe Mandese
During the Google+ panel question and answer section, a social marketing executive from Texas Instruments asked if any of the panelists had some unexpected … Read the whole story
COMMENTARY
by Joe Mandese
With apologies to John Wnnamaker, or whoever actually said the apocryphal line - "I know that half my advertising doesn't work, I just don't … Read the whole story
COMMENTARY
by Joe Mandese
Thankfully, it didn't require a judicial review, but the voting on the winner of the "Instant RFP" panel at MediaPost's Social Media Summit in … Read the whole story