That prediction came from Syncapse President Michael Scissons during this morning’s “Google+” panel at the Social Media Summit.
“We’re here talking about
Google getting into social,” Scissons noted, adding, “Next year we will probably be talking about Facebook getting into search.”
Okay, so that’s not exactly an oracle
of Delphi insight, but Scissons real point is that brand and marketing people need to anticipate and prepare for that.
“Ultimately we’re going to have these two large behemoths
going head-to-head, and we’re all going to have to react better.”