If you've ever felt like everyone else on Facebook seems to be having more fun than you, well, you're not alone, according to a new study by Utah Valley University … Read the whole story
Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing … Read the whole story
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. … Read the whole story
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an … Read the whole story
Late last week McDonald's official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD's. Oops. Read the whole story
Next to the familiar buttons of Facebook's Like, Twitter's Tweet and Google's +1 comes Mogreet's moShare. Read the whole story
Thank God, SOPA has been pushed back. Otherwise, American Express Vice President-Global Media Strategy Shari Forman might be having conversations this morning with Michael … Read the whole story
American Express social chief Shari Forman just gave an amazing insight at MediaPost's Social Media Insider Summit in Key Largo this morning, and if … Read the whole story
Amazingly, it came during the question and answer section that followed American Express social chief Shari Forman's keynote. Not-so-amazingly, it came from Matt Smith. … Read the whole story
Getting consumers to "visit our page." That's what American Express social chief Shari Forman said was the real biggie she constantly has to overcome … Read the whole story
Here I am hanging out in Key Largo with some savy branding folks and social media and marketing mavens and one of them, Laura … Read the whole story
That prediction came from Syncapse President Michael Scissons during this morning's "Google+" panel at the Social Media Summit. Read the whole story
Asked by "Google+" moderator Jim Yu, CEO of BrightEdge, what "best practices" they've gleaned so far from dabbling with Google+, panelists had a range … Read the whole story
During the Google+ panel question and answer section, a social marketing executive from Texas Instruments asked if any of the panelists had some unexpected … Read the whole story
With apologies to John Wnnamaker, or whoever actually said the apocryphal line - "I know that half my advertising doesn't work, I just don't … Read the whole story
Thankfully, it didn't require a judicial review, but the voting on the winner of the "Instant RFP" panel at MediaPost's Social Media Summit in … Read the whole story