The Social Graf
by Erik Sass, Staff Writer
Social media week has drawn a lot of attention to both the strengths and weaknesses of social media as a marketing tool -- and it's clear that measurement continues to … Read the whole story
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by Laurie Sullivan
Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's … Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and … Read the whole story
COMMENTARY
by David Berkowitz
"People need dramatic examples to shake them out of apathy... As a man, I'm flesh and blood. I can be ignored. I can be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pinterest supports more than 10 million unique monthly U.S. visitors, but how can search engine marketers tap into the growth? Digital search marketing agency … Read the whole story
COMMENTARY
by Jason Heller
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand … Read the whole story
COMMENTARY
by Mark Walsh
Attribution of marketing spend has been a perennial problem online. Jen van der Meer, EVP, managing director, at the Dachis Group, suggested during an … Read the whole story