Social media week has drawn a lot of attention to both the strengths and weaknesses of social media as a marketing tool -- and it's clear that measurement continues to … Read the whole story
Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's … Read the whole story
For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and … Read the whole story
"People need dramatic examples to shake them out of apathy... As a man, I'm flesh and blood. I can be ignored. I can be … Read the whole story
Pinterest supports more than 10 million unique monthly U.S. visitors, but how can search engine marketers tap into the growth? Digital search marketing agency … Read the whole story
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand … Read the whole story
Attribution of marketing spend has been a perennial problem online. Jen van der Meer, EVP, managing director, at the Dachis Group, suggested during an … Read the whole story