Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has … Read the whole story

Stripping away all the buzz and technology, at its core social media is just another way to tell a story and simultaneously grow your … Read the whole story

According to a new survey by the Pew Research Center, chatter in people's social networks (SNS) about political issues yields surprising revelations about people's … Read the whole story

Are measurement tactics undervaluing campaigns? I found that an interesting question. Nathan Luman, Facebook Marketing Lead, Zappos.com, explains the two-year journey to find best … Read the whole story

80% of conversations on social media are between the same people, usually limited to a group of 4-5 individuals talking to each other, according … Read the whole story

Only 16% of a brand's Facebook fans/friends see its status updates, according to Bladimiar Norman of The Weinstein Company. That doesn't necessarily mean they … Read the whole story

There are more than 300 social listening platforms being used by Madison Avenue right now, according to Patricia Gottesman , President & CEO, Crimson … Read the whole story

Crimson Hexagon's Patricia Gottesman just filled OMMA Global attendees on an interesting project commissioned by the United Nations to understand how the risen commodity … Read the whole story

Fool me once, shame on me. Fool me twice, punish me with telemarketer calls! Forget everything you have read about CRM needing to be … Read the whole story

Donations are nice. Find a cause, launch a campaign that generates money and buzz from social media, and donate the proceeds. Take Coca-Cola's Polar … Read the whole story