Crimson Hexagon’s Patricia Gottesman just filled OMMA Global attendees on an interesting project commissioned by the United Nations to understand how the risen commodity food prices was
influencing world hunger.
The U.N. commissioned CH to “listen” to the conversations taking place on social media in Indonesia.
Gottesman said CH listened to those
conversations from its headquarters in Boston, but also with some people in the field in Indonesia, and that it was able to “prove a correlation” between what people were saying on social
media and the stress being caused by the rise in food prices.
She said CH was able to do that because it is “language agnostic,” and that it is hoping to be invited for a new round
of project work for the U.N.