The Social Graf
by Erik Sass, Staff Writer
It's safe to say there is now a consensus that any consumer-facing company should have some kind of social media presence, from the smallest independent coffee shop to the largest … Read the whole story
by Karlene Lukovitz
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of its long-time tagline in Spanish: "Amrica se Mueve con Dunkin' (America Moves With … Read the whole story
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by Laurie Sullivan
360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media … Read the whole story
by Sarah Mahoney
"Because most retailers haven't yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit … Read the whole story
by Karl Greenberg
At the "NFL Shop At Draft" store, which will be open all of April, licensees will show and sell everything from a line of … Read the whole story
by Tanya Gazdik
Edge shave gel is enlisting comedian Jason Jones as the new face of the "Edge Men" campaign. Jones, best known as a correspondent on … Read the whole story
by Karl Greenberg
Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice … Read the whole story
by Steve Smith
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
COMMENTARY
by Catharine P. Taylor
Forgive me for thinking that maybe April Fool's Day came a week early, but, hey, when you wake up first thing in the morning … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing … Read the whole story
COMMENTARY
by Mike Doherty
As consumers have embraced social media, brands have tried to get in on the action ... especially if Millennials are an important audience for … Read the whole story
COMMENTARY
by Aliza Freud, Columnist
There is no denying that mom's day is full. Mom's days were full long before social media entered her world. But come into her … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of … Read the whole story