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The Probable ROI From 'Social TV' Investors

Lots of companies are rushing into "social TV" -- to the tune of perhaps $270 million, or more -- but The ROI from that money spent will probably be underwhelming, according to Peter Kafka.

However, don't discount "the chance to create a next-generation TV Guide, or a next-generation Nielsen ratings service," which "would inspire entrepreneurs and check-writers to be even more aggressive," writes Kafka.

Read the whole story at All Things D »

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