It's safe to say there is now a consensus that any consumer-facing company should have some kind of social media presence, from the smallest independent coffee shop to the largest … Read the whole story
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of its long-time tagline in Spanish: "Amrica se Mueve con Dunkin' (America Moves With … Read the whole story
360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media … Read the whole story
"Because most retailers haven't yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit … Read the whole story
At the "NFL Shop At Draft" store, which will be open all of April, licensees will show and sell everything from a line of … Read the whole story
Edge shave gel is enlisting comedian Jason Jones as the new face of the "Edge Men" campaign. Jones, best known as a correspondent on … Read the whole story
Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice … Read the whole story
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
Forgive me for thinking that maybe April Fool's Day came a week early, but, hey, when you wake up first thing in the morning … Read the whole story
It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing … Read the whole story
As consumers have embraced social media, brands have tried to get in on the action ... especially if Millennials are an important audience for … Read the whole story
There is no denying that mom's day is full. Mom's days were full long before social media entered her world. But come into her … Read the whole story
Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of … Read the whole story