The Social Graf
by Erik Sass, Staff Writer
The Internet (or at least the part frequented by marketers) is suddenly abuzz with the realization that time spent online doesn't necessarily translate into advertising revenue. No surprise the
most-cited … Read the whole story
by Karl Greenberg
An article in "The Onion" by one "Fred Hammond, director of digital video and social media integration, Tide Detergent," is all about a putative … Read the whole story
by Joe Mandese
In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season … Read the whole story
by Aaron Baar
Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in … Read the whole story
by Steve Smith
Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Media companies know a thing or two about economics forcing change. In Sunday's 'Orange County Register,' syndicated columnist Mark Steyn muses on world economics … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
After switching from a video search platform to one that integrates social into the user experience, MeFeedia has grown its traffic 20 times in … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
How healthy is your Twitter account? Do you tweet informative, smart and useful tidbits -- or are you apt to inform your followers that … Read the whole story
COMMENTARY
by Reggie Bradford
The effect social media has had on society and world culture is undeniable. We have witnessed social networks help lead to the downfall of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Does mobility change the nature of social networking in more profound ways than we may imagine? Do Instagram, Viddy and even the Pinterest app … Read the whole story