Around the Net
How CNN Is Leveraging Social For U.K. Jubilee
- Lost Remote, Monday, June 4, 2012 3:36 PM
CNN is betting heavily on social media to optimize its coverage of Queen Elizabeth's diamond jubilee, marking 60 years of her reign over the U.K.
But will the event lead to
royal-wedding-like ratings jumps? "I don’t think we know yet," says CNN’s Senior Digital Producer in a Q&A with Natan Edelsburg. "While London expects more than a million
people to come to the Diamond Jubilee events, we have yet to see if it will resonate as much with the U.S. audience as the Royal Wedding did."
