The Social Graf
by Erik Sass, Staff Writer
With the notable exception of LinkedIn, the first social media companies to go public have suffered a fairly disastrous debut, with investors apparently souring on Groupon, Zynga, and Facebook. The … Read the whole story
by Laurie Sullivan
Google will acquire the travel assets of publisher John Wiley & Sons. The Frommer brand, known for its series of travel guidebooks and hotel … Read the whole story
by Karlene Lukovitz
This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamated has developed an algorithm that scans Facebook, searching dozens of categories to … Read the whole story
by Sarah Mahoney
"Marketing Daily" wanted to take the full measure of the most digitally driven Olympics ever. We asked Elena Perez, director of marketing for Medialets, … Read the whole story
by Tanya Gazdik
Holland America cruise line is launching a Facebook sweepstakes that will award one fan a seven-day dream cruise. The sweepstakes, "Summer 2013 Dream Cruise," … Read the whole story
by Aaron Baar
SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this … Read the whole story
by David Goetzl
The Olympic broadcasts have set the bar for sports events and social media commentary, drawing 36 million total comments during the Games, according to … Read the whole story
by Karl Greenberg
The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Before the Olympics invaded London, Nissan LEAF offered Londoners and tourists alike discounted cab rides in electric taxis. Read the whole story
COMMENTARY
by Max Kalehoff
Fan generation is perhaps the most common goal for advertising on Facebook. In fact, Facebook itself recommends always-on fan-generation campaigns through its Marketplace ads, … Read the whole story
COMMENTARY
by David Berkowitz
One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Similar to Google's announcement Friday that it would downgrade sites with a high number of copyright takedown notices, the engine continues to focus more … Read the whole story