Around the Net
Mexican Beer Gets Social
- New York Times, Tuesday, August 14, 2012 10:40 AM
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States. The one-year, $5 million campaign is aimed at men ages 21 to 34. The effort, via Austin, Tex.-based GSD&M, uses Facebook and a “state of Pacifico” surfer mind-set of the beer’s original consumers in the United States.
