The Social Graf
by Erik Sass, Staff Writer
Summary execution: that's basically the punishment meted out by consumers for brands which annoy them on social media, according to a new study performed for Pitney Bowes Software by Vanson … Read the whole story
by Aaron Baar
In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, … Read the whole story
by Karl Greenberg
Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent … Read the whole story
by Wayne Friedman
The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last … Read the whole story
COMMENTARY
by Jennifer Hughes
Can social media move the needle for brands? Or is this new frontier destined to remain an online coupon service offering discounts, deals, sweepstakes … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the … Read the whole story
COMMENTARY
by Drew Neisser
November 24 marks the third annual Small Business Saturday, a day in which the nation is encouraged to "shop small" -- and does just … Read the whole story
COMMENTARY
by Jeff Hennige
An Obama 2012 campaign promise to emphasize education has already been fulfilled in some respects: The president's team schooled Romney's on how to run … Read the whole story
COMMENTARY
by Brigid Milligan
Regardless of your political affiliation, one can't help but admire the Obama campaign's relentless and successful marketing strategy. In the next few months, marketers … Read the whole story
COMMENTARY
by Robin Simkins
In June of 2009, something unique happened in the world of health news: That's when the Mayo Clinic "announced the imminent release of a … Read the whole story
COMMENTARY
by Bryan Boettger
Instagram is most definitely its own beast. Businesses thinking they can parlay a Pinterest strategy into Instagram will be sorely mistaken, thanks to strikingly … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Can you endorse me? One of the most enjoyable developments in recent digital history is the arrival of a new feature on LinkedIn where … Read the whole story