The Social Graf
Summary execution: that's basically the punishment meted out by consumers for brands which annoy them on social media, according to a new study performed for Pitney Bowes Software by Vanson … Read the whole story
In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, … Read the whole story
Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent … Read the whole story
The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last … Read the whole story
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Can social media move the needle for brands? Or is this new frontier destined to remain an online coupon service offering discounts, deals, sweepstakes … Read the whole story
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We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the … Read the whole story
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November 24 marks the third annual Small Business Saturday, a day in which the nation is encouraged to "shop small" -- and does just … Read the whole story
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An Obama 2012 campaign promise to emphasize education has already been fulfilled in some respects: The president's team schooled Romney's on how to run … Read the whole story
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Regardless of your political affiliation, one can't help but admire the Obama campaign's relentless and successful marketing strategy. In the next few months, marketers … Read the whole story
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In June of 2009, something unique happened in the world of health news: That's when the Mayo Clinic "announced the imminent release of a … Read the whole story
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Instagram is most definitely its own beast. Businesses thinking they can parlay a Pinterest strategy into Instagram will be sorely mistaken, thanks to strikingly … Read the whole story
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Can you endorse me? One of the most enjoyable developments in recent digital history is the arrival of a new feature on LinkedIn where … Read the whole story
