The Social Graf
by Erik Sass, Staff Writer
Hopefully by this point everyone is aware that the powers that be are monitoring social media. But for anyone who isn't aware: psst, they're monitoring social media! Now you know. … Read the whole story
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by Mark Walsh
Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned … Read the whole story
by Laurie Sullivan
As image recognition gains momentum from consumers switching to a picture-based Web experience, Pinfluencer will show brands how to identify the images driving the … Read the whole story
by Laurie Sullivan
Twitter has attracted an investment fund from BlackRock to the tune of $80 million. The investment firm will buy shares from early Twitter employees … Read the whole story
by Karlene Lukovitz
Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (about 240,000 followers) and Instagram, will serve as a "backstage pass," providing access … Read the whole story
by Sarah Mahoney
Chalk it up to one of those industry incongruities: While newspapers have lost something like 30% of readers in the last 20 years, the … Read the whole story
by Aaron Baar
Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag … Read the whole story
by Karl Greenberg
The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As search becomes more personal, marketers will see an increase of technology supporting social analyses. Rio SEO launched a suite of social media marketing … Read the whole story
COMMENTARY
by Bryan Boettger
This is a parable, turned into an analogy, involving a consumed Oreo Cookie Shake and an unconsumed sweet potato. Read the whole story