A number of hospitality and leisure operators generate up to half of their sales through social media outlets like Facebook, Twitter and Google+. That”s according to new research
from Barclays, reported byfreshbusinessthinking.com, which also suggests nearly a third claim social media directly attributes up to 25% of all their sales. Around 13% believe it attributes up to half
of their sales. In addition, 68% currently using social media claim they have had a ‘positive’ or ‘very positive’ experience with the medium – which includes attracting
new customers and receiving positive recommendations.
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