The Social Graf
by Erik Sass, Staff Writer
Facebook's massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study … Read the whole story
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
No matter how righteous your argument -- or no matter how efficacious your brand -- success in the Relationship Era does not accrue to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I'm beginning to wonder whether Google's idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands … Read the whole story
COMMENTARY
by Dale Cooke
In the pharmaceutical industry, we have become accustomed to a discussion about adopting "risky" communications channels such as social media. These discussions overlook one … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sometimes trends don't ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines … Read the whole story
COMMENTARY
by Ryan DeShazer
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook's announced acquisition of the Atlas digital advertising … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier … Read the whole story