The Social Graf
Facebook's massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study … Read the whole story
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
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No matter how righteous your argument -- or no matter how efficacious your brand -- success in the Relationship Era does not accrue to … Read the whole story
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I'm beginning to wonder whether Google's idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands … Read the whole story
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In the pharmaceutical industry, we have become accustomed to a discussion about adopting "risky" communications channels such as social media. These discussions overlook one … Read the whole story
COMMENTARYSometimes trends don't ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines … Read the whole story
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You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook's announced acquisition of the Atlas digital advertising … Read the whole story
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Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier … Read the whole story
