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by Steve McClellan
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as SQI (Social Quality Index) into its comScore Media Metrix online ratings software for … Read the whole story
by Karlene Lukovitz
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
by Gavin O'Malley
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Founded as an email marketer back in 1999, Silverpop … Read the whole story
by Mark Walsh
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
by Aaron Baar
"We created this program to raise awareness. Studies show 60% of future jobs will be in STEM fields," Eric Mangan, a representative for TWC, … Read the whole story
by Tanya Gazdik
GEICO's famous Gecko spokesman is exploring another career path, debuting his first book. Entitled "You're Only Human: A Guide to Life," the 164-page book … Read the whole story
by Laurie Sullivan
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
by Steve Smith
Twitter continues its bid to become TV's go-to second-screen partner in a new deal with Comedy Central that will tweet a week of cross-platform … Read the whole story
by Karlene Lukovitz
Importantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers should take trust levels into consideration when optimizing a Web site for search queries, as well as paid-search ads. Survey findings released this … Read the whole story
COMMENTARY
by Hugh McGoran
Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- … Read the whole story
COMMENTARY
by Laura O’Shaughnessy
As organic content and social ads become increasingly integrated, brands need to know how to rise above platform edge rank scores and a surplus … Read the whole story
COMMENTARY
by Max Kalehoff
"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft and Google recently announced clean energy plans for their respective data centers -- and now Facebook will build what some call the "most … Read the whole story
COMMENTARY
by KT Heins
I reap the benefits of a job created only in the last five years. I write for social media sites that could be considered … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the recent study by the Video technology company Unruly, Entertainment and CPG ad campaigns attracted almost as many online video shares as … Read the whole story