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Heineken Going Real-Time Via Social, Mobile

Marketing Week has reported that Heineken is putting together "a social media strategy that employs real-time marketing to target consumers on mobile devices." The company will develop Heineken-branded second screen experiences that consumers can use during a live event such as a game or concert. The company is also creating Facebook apps to allow people on-the-go to easily share content.

Jeremy Brook, head of digital strategy and media innovation at Heineken, told Marketing Week, "We're working on projects at the moment that are building on consumer behaviour rather than interrupting it."

Read the whole story at Marketing Week »

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