Starcom MediaVest Group will integrate a ShareThis engagement measurement known as SQI (Social Quality Index) into its comScore Media Metrix online ratings software for … Read the whole story
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Founded as an email marketer back in 1999, Silverpop … Read the whole story
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
"We created this program to raise awareness. Studies show 60% of future jobs will be in STEM fields," Eric Mangan, a representative for TWC, … Read the whole story
GEICO's famous Gecko spokesman is exploring another career path, debuting his first book. Entitled "You're Only Human: A Guide to Life," the 164-page book … Read the whole story
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
Twitter continues its bid to become TV's go-to second-screen partner in a new deal with Comedy Central that will tweet a week of cross-platform … Read the whole story
Importantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates … Read the whole story
Marketers should take trust levels into consideration when optimizing a Web site for search queries, as well as paid-search ads. Survey findings released this … Read the whole story
Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- … Read the whole story
As organic content and social ads become increasingly integrated, brands need to know how to rise above platform edge rank scores and a surplus … Read the whole story
"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with … Read the whole story
Microsoft and Google recently announced clean energy plans for their respective data centers -- and now Facebook will build what some call the "most … Read the whole story
I reap the benefits of a job created only in the last five years. I write for social media sites that could be considered … Read the whole story
According to the recent study by the Video technology company Unruly, Entertainment and CPG ad campaigns attracted almost as many online video shares as … Read the whole story