by Laurie Sullivan
The next phase of search engine marketing integrates information and data from social, along with devices. It means crossing media platforms and using social … Read the whole story
by Aaron Baar
According to a new survey conducted by AT&T, a full two-thirds of small business owners said they plan to spend as much or more … Read the whole story
by Gavin O'Malley
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
by Karl Greenberg
The campaign, "ugly truth," via Boston-based Arnold Worldwide, sets pairs of facts against each other, and encourages people to choose the uglier of the … Read the whole story
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by Amy Corr
We Are Social was named global social media agency of record for online discount fashion retailer, THE OUTNET. The account, previously handled in-house, will … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The Great Root Bear. Back in February, A&W Restaurants … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
SEOmoz introduced a few weeks ago what it calls Social Authority, a metric that measures influential activity on Twitter, to help marketers measure the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google+ continues to become more popular with younger generations as the company brands its social network more closely with its search tools. The insight … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sarah Mogin tells us about five advanced tracking techniques that marketers may want to use in their reporting strategy and how they can serve … Read the whole story
COMMENTARY
by Tim Davies
The power of social media was realized in full force during the recent Boston Marathon bombings. Emergency responders, the media and those on the … Read the whole story
COMMENTARY
by Catharine P. Taylor
As you're getting organized for next week, remember this if you're in charge of your company's Twitter account(s): fire up that special tweet for … Read the whole story
COMMENTARY
by Chris Copeland
Social search. It's become the buzziest of buzz words in the search space over the past 12-18 months. Google+, Facebook's Graph Search, and a … Read the whole story
COMMENTARY
by Joe Mandese
Some interesting shifts are taking place in the whole paid vs. earned/owned media business that have some big implications for the paid part. You … Read the whole story
COMMENTARY
by David Clark
Social media should not be just about listening and engaging with customers, but instead, should be about driving business through key performance indicators (KPIs) … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks apparently need even more feedback -- in shorthand, if possible -- about your feelings, emotions and interactions regarding their content. ABC News … Read the whole story
COMMENTARY
by Max Kalehoff
When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the most Fan connections. But … Read the whole story