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Downing Street Tweets Scoops To The Favoured
- The Guardian , Monday, April 29, 2013 3:02 PM
Asked in 2009 why he didn't use Twitter, David Cameron famously responded "too many twits might make a twat" . Four years later, Number 10 is attempting to move more rapidly into the digital future with a Twitter strategy that includes handing out "Twitter exclusives" to favoured journalists for release before they are officially announced by ministers. In a tactic reminiscent of the BBC satire The Thick of It, Twitter is also being used to try to quash negative stories before they gain currency in a news cycle where every second counts.
