The Social Graf
by Erik Sass, Staff Writer
One of the main advantages of social media, from a marketing perspective at least, is that it allows consumers to propagate marketing messages and essentially create free advertising reaching their … Read the whole story
by Karl Greenberg
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pickup and a bunch of other cars at Pocono recently. In this Q&A, … Read the whole story
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by Amy Corr
Italian fashion house Ermenegildo Zegna selected We Are Social to handle global social media work. The account will be run out of We Are … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
What "Scandal" can teach CMOs about marketing to screenagers. Read the whole story
COMMENTARY
by David Goetzl
Creative types who are lamenting DVRs neutering their ads may have a new challenge on their hands: social media. How are they going to … Read the whole story