The Social Graf
by Erik Sass, Staff Writer
Over the last few years Egypt has become something of a laboratory and proving grounds for social media applied to political activism. Social media clearly played a big role in … Read the whole story
by Karlene Lukovitz
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bliss and Tell" summer campaign that includes public "hammock hangout" events, as well … Read the whole story
by Sarah Mahoney
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
by Aaron Baar
With the major wireless carriers spending hundreds of millions in marketing dollars to win new customers, breaking a new brand into the category can … Read the whole story
by Karlene Lukovitz
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story
by Sarah Mahoney
A new report on luxury retailers from L2 Think Tank says Nordstrom, Macy's, Saks Fifth Avenue and Marks & Spencer are consumers' favorite digital … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sherice Jacob tells us how to bridge the gap between online and offline shopping in social environments. She points to a study that suggests … Read the whole story
COMMENTARY
by Tricia Clarke-Stone
Luxury brands, with their glamorous reputations and glowing histories, possess a unique ability to capture the imaginations of consumers. Names like Gucci, Prada and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Funny ads get shared on the Internet only if they're flat out hilarious. Since everybody's aiming at that and few succeed, funny ads have … Read the whole story