Over the last few years Egypt has become something of a laboratory and proving grounds for social media applied to political activism. Social media clearly played a big role in … Read the whole story
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bliss and Tell" summer campaign that includes public "hammock hangout" events, as well … Read the whole story
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
With the major wireless carriers spending hundreds of millions in marketing dollars to win new customers, breaking a new brand into the category can … Read the whole story
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story
A new report on luxury retailers from L2 Think Tank says Nordstrom, Macy's, Saks Fifth Avenue and Marks & Spencer are consumers' favorite digital … Read the whole story
Sherice Jacob tells us how to bridge the gap between online and offline shopping in social environments. She points to a study that suggests … Read the whole story
Luxury brands, with their glamorous reputations and glowing histories, possess a unique ability to capture the imaginations of consumers. Names like Gucci, Prada and … Read the whole story
Funny ads get shared on the Internet only if they're flat out hilarious. Since everybody's aiming at that and few succeed, funny ads have … Read the whole story