The Social Graf
While social media is revolutionizing everything from epidemiology to marketing, for many top corporate executives it's just one more thing to worry about, judging by the results of a survey … Read the whole story
Nielsen started its anticipated Nielsen Twitter TV Ratings on Monday -- an effort to measure not only TV-related social media conversations, but who is … Read the whole story
"So the question was, how do you leverage an already successful campaign and take it to the next level, particularly in a multi-screen world … Read the whole story
Top marketers feel even less prepared to cope with Big Data than they did in 2011, and they have made little headway in coming … Read the whole story
Both campaigns, by Baldwin&, also based in Raleigh, are being supported with both Facebook and Twitter efforts, as well as 700,000 emails and on … Read the whole story
"It has an edge, historically. It's loaded with adrenalin," said CMO Olivier Francois at the ANA conference, ticking off such measures of its strength … Read the whole story
- COMMENTARY
Facebook and Cisco are helping retailers bring free WiFi access to bricks and mortar visitors in a new deal. Users get an easier path … Read the whole story
