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CW, Ford Play Social

  • Adweek, Monday, October 7, 2013 10:03 AM
The CW and Ford have teamed up on a cross-platform initiative that will give viewers a look at new and returning shows. The campaign incorporates elements from Ford’s social engagement effort, "Fiesta Movement: A Social Remix." Five "agents," young brand amassadors, will introduce the 2014 Ford Fiesta to fans of "Reign" and "The Originals," as well as ongoing CW shows, like "Vampaire Diaries."


the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series.

Rolling out Thursday (Oct. 3), the campaign incorporates elements from Ford’s social engagement effort (“Fiesta Movement: A Social Remix”). Per terms of the partnership, five specially selected “agents”—the automaker’s term for young brand ambassadors who also happen to be social butterflies—will introduce the 2014 Ford Fiesta to fans of the freshman dramas Reign and The Originals, as well as CW tent poles The Vampire Diaries, Arrow and Hart of Dixie.

Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read more at http://www.emarketer.com/Article/B2Cs-B2Bs-See-Digital-Social-Ad-Spend-Rising-Traditional-Stalls /1010270#CWWR8bUSJHJ22Lrx.99
Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read more at http://www.emarketer.com/Article/B2Cs-B2Bs-S ee-Digital-Social-Ad-Spend-Rising-Traditional-Stalls/1010270#CWWR8bUSJHJ22Lrx.99
Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read more at http://www.emarketer .com/Article/B2Cs-B2Bs-See-Digital-Social-Ad-Spend-Rising-Traditional-Stalls/1010270#CWWR8bUSJHJ22Lrx.99
Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read more at http://www.emarketer.com/Article/B2Cs-B2Bs-See-Digital-Social-Ad-Spend-Rising-Traditional-Stalls/1010270#CWWR8bUSJHJ22Lrx.99
Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read more at http://www.emarketer.com/Article/B2Cs-B2Bs-See-Digital-Social-Ad-Spend-Rising-Traditional-Stalls/ 1010270#CWWR8bUSJHJ22Lrx.99
Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on average, their digital ad spending would continue rising this year, though growth will be slightly lower than last year for the B2C product and B2B service sectors. Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read more at http://www.emarketer.com/Article/B2Cs-B2Bs-S ee-Digital-Social-Ad-Spend-Rising-Traditional-Stalls/1010270#CWWR8bUSJHJ22Lrx.99

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