The Social Graf
by Erik Sass, Staff Writer
If you were going to draw up a list of industries that are at high risk for the kind of spiraling-out-of-control negative social buzz epidemics that makes PR people hyperventilate, … Read the whole story
by Aaron Baar
The company is creating a Web series, Skylanders Boomcast, that will offer weekly glimpses to the game's world with news, game play tips and … Read the whole story
by Karlene Lukovitz
In a rare, ongoing partnership between two major food makers, ConAgra Food's Ro*Tel tomatoes and Kraft Foods' Velveeta cheese have been successfully co-marketed, through … Read the whole story
by Karl Greenberg
"It's our growth -- we're one of the fastest-growing auto brands. And our core group of vehicles holds their brand value. For years we … Read the whole story
by Laurie Sullivan
Sharing something publicly online attracts marketers wanting to learn more about what consumers think, feel, know and share on social media and search platforms … Read the whole story
by Laurie Sullivan
Digital Generation (DG) has scooped up Google Venture-backed startup Republic Project for $1.4 million to build out its social and mobile media services. The … Read the whole story
by Karlene Lukovitz
Schultz has often expressed his views on political or controversial issues, but, as AGBeat points out, this message is consistent with his typical approach … Read the whole story
by Karlene Lukovitz
Denny's has renewed its partnership with Warner Bros. Pictures for the latest movie, which is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures. … Read the whole story
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by Amy Corr
Dodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango using anchorman Ron Burgundy, played by Will Ferrell, as spokesman. "Anchorman 2: … Read the whole story
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by Amy Corr
JC Penney parted ways with its creative agency, Y&R and hired three agencies to tackle creative, digital and social media efforts. Doner was tapped … Read the whole story
COMMENTARY
by Susan Frech, Columnist
Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile. … Read the whole story
COMMENTARY
by Gregg S. Lipman
In order to resonate with consumers, you cannot simply offer products and services. You need to offer a way of life -- an emotional … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The first Nielsen Twitter TV Ratings demonstrate just how selective a second screen Twitter is. Aside from a few serialized shows, reality shows and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Show me where TV viewership, social media TV messaging and social media "readership" intersect. A new Nielsen Twitter TV service hopes to do this. … Read the whole story