NEW! 2014 Dodge Durango Spokesman Is Ron Burgundy

dodge durangoDodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango using anchorman Ron Burgundy, played by Will Ferrell, as spokesman. "Anchorman 2: The Legend Continues" debuts in December and for fans who can’t wait that long for some irreverent Burgundy humor, here’s a taste, taking place on a auto showroom floor. In “Horsepower,” Burgundy compares the Durango’s 360 horsepower to that of a single horse. “That makes you feel pretty dumb, doesn't it," he tells the horse. See it here. "Ballroom Dancers" debuted during Monday’s episode of "Dancing with the Stars" and features two dancers practicing beside a Durango. Burgundy rushes out, shoos them away and later apologizes, only to invite them back out and chase the pair out a second time. Watch it here. “Gumball Machine” might be my favorite ad. Burgundy describes the glove compartment with such passion, stating it “comfortably fits two turkey sandwiches or 70 packs of gum.” Burgundy throws 70 packs of gum on the floor to prove it. See it here. In “Ride,” Burgundy has trouble describing Durango’s 25 MPGs. He tries to read it as it’s written, calling the abbreviation “emm..pah..gahs, mup-ah-gahs and imp-a-gahs.” Watch it here. Additional spots will launch in the coming weeks, on BurgundyDodge.com. Wieden+Kennedy, Portland created the campaign, directed by Jake Szymanski.
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