by Karl Greenberg
The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story
by Sarah Mahoney
Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story
by Mark Walsh
Facebook has opened a Miami office under its Latin America sales head Alexandre Hohagen to help agencies and advertisers connect with U.S. Hispanic users … Read the whole story
by Tanya Gazdik
PNC Bank has launched its first online-only, video-driven campaign. Another first for the bank is the overt use of humor, Deborah Van Valkenburgh, PNC … Read the whole story
by Aaron Baar
Called "Off the Court," the new online experience will feature live video chats with NBA players, coaches and former players, and a multi-part video … Read the whole story
by Wendy Davis
Facebook is asking a federal judge to dismiss a lawsuit brought on behalf of minors who say the company wrongly uses their names and … Read the whole story
by Karlene Lukovitz
This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook recently redesigned its Insights page with sections that give marketers, well, added insights. The page provides an overview at a glance, offering information … Read the whole story
COMMENTARY
by Jessica Thorpe
Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cyrus Shepard created four social media tag templates that marketers can fill out, customize and share. The templates help marketers define how titles, descriptions, … Read the whole story
COMMENTARY
by Bryan Boettger
I love numbers. So I've always been one of those creatives who embraced data and analytics. I believe data can inform better creative, and … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
In November 2010, the then-26-year-old Mark Zuckerberg sounded the death knell for email. Email was too slow, he said, and too formal. The youths … Read the whole story
COMMENTARY
by Catharine P. Taylor
"Happy days are here again, the sky is full of tweets again, so let's sing a song of stocks again, happy days are here … Read the whole story