The Social Graf
Facebook and Twitter are simply the latest versions of social platforms invented by the Romans, according to a new book... In particular, journalist Tom Standage says that the way ancient … Read the whole story
The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story
Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story
Facebook has opened a Miami office under its Latin America sales head Alexandre Hohagen to help agencies and advertisers connect with U.S. Hispanic users … Read the whole story
PNC Bank has launched its first online-only, video-driven campaign. Another first for the bank is the overt use of humor, Deborah Van Valkenburgh, PNC … Read the whole story
Called "Off the Court," the new online experience will feature live video chats with NBA players, coaches and former players, and a multi-part video … Read the whole story
Facebook is asking a federal judge to dismiss a lawsuit brought on behalf of minors who say the company wrongly uses their names and … Read the whole story
This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story
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Facebook recently redesigned its Insights page with sections that give marketers, well, added insights. The page provides an overview at a glance, offering information … Read the whole story
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Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story
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Cyrus Shepard created four social media tag templates that marketers can fill out, customize and share. The templates help marketers define how titles, descriptions, … Read the whole story
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I love numbers. So I've always been one of those creatives who embraced data and analytics. I believe data can inform better creative, and … Read the whole story
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In November 2010, the then-26-year-old Mark Zuckerberg sounded the death knell for email. Email was too slow, he said, and too formal. The youths … Read the whole story
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"Happy days are here again, the sky is full of tweets again, so let's sing a song of stocks again, happy days are here … Read the whole story
