The Social Graf
More and more Canadians are using social media to recommend brands to their friends, according to a new survey of 2,858 Canucks conducted by Colloquy, the research arm of LoyaltyOne, … Read the whole story
Most CPG sites are still characterized by top-down content architectures and traditional navigation. Duncan Hines and its digital agency, Tenthwave, took a different approach. Read the whole story
If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story
Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story
After Big Color comes Big Logo. And Adidas. The sports gear company is backing the NBA holiday "BIG Logo" uniform game-day pageant where all … Read the whole story
Health club franchise, Planet Fitness named Draftfcb Chicago its digital and social marketing agency of record. “We’re confident that this partnership will take our … Read the whole story
Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story
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Accenture's annual Holiday Shopping Survey predicts the biggest Black Friday in five years -- and the times they are a-changing. The survey suggests that … Read the whole story
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The marketing landscape is crowded -- and it's harder than ever to reach moms. One way to get ahead of the curve is to … Read the whole story
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Allison Banko tells us how Afinia, a 3D printer company spun off from Microboards Technology, aims to become a major player in a new … Read the whole story
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Certainly, the news of the week - after all, the Twitter IPO is so early November - is that Snapchat, the platform devoted to … Read the whole story
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Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. … Read the whole story
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According to a new McAfee study, the 50+ demographic is spending more than five hours a day instilling confidence in their attitude toward technology. … Read the whole story
COMMENTARYImagine what Vice President Joe Biden would have said if he were employed by Google or Nielsen when news broke regarding their plans to … Read the whole story
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Facebook, never usually shy in highlighting growth, made a pretty important point in its earnings announcement last month. The mere fact that it was … Read the whole story
