The Social Graf
by Erik Sass, Staff Writer
More and more Canadians are using social media to recommend brands to their friends, according to a new survey of 2,858 Canucks conducted by Colloquy, the research arm of LoyaltyOne, … Read the whole story
by Karlene Lukovitz
Most CPG sites are still characterized by top-down content architectures and traditional navigation. Duncan Hines and its digital agency, Tenthwave, took a different approach. Read the whole story
by Gavin O'Malley
If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story
by Wayne Friedman
Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story
by Karl Greenberg
After Big Color comes Big Logo. And Adidas. The sports gear company is backing the NBA holiday "BIG Logo" uniform game-day pageant where all … Read the whole story
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by Amy Corr
Health club franchise, Planet Fitness named Draftfcb Chicago its digital and social marketing agency of record. “We’re confident that this partnership will take our … Read the whole story
by Mark Walsh
Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story
COMMENTARY
by Michael Caccavale
Accenture's annual Holiday Shopping Survey predicts the biggest Black Friday in five years -- and the times they are a-changing. The survey suggests that … Read the whole story
COMMENTARY
by Katie Petrillo
The marketing landscape is crowded -- and it's harder than ever to reach moms. One way to get ahead of the curve is to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Allison Banko tells us how Afinia, a 3D printer company spun off from Microboards Technology, aims to become a major player in a new … Read the whole story
COMMENTARY
by Catharine P. Taylor
Certainly, the news of the week - after all, the Twitter IPO is so early November - is that Snapchat, the platform devoted to … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new McAfee study, the 50+ demographic is spending more than five hours a day instilling confidence in their attitude toward technology. … Read the whole story
COMMENTARY
by Brian Wieser
Imagine what Vice President Joe Biden would have said if he were employed by Google or Nielsen when news broke regarding their plans to … Read the whole story
COMMENTARY
by Andy Oakes
Facebook, never usually shy in highlighting growth, made a pretty important point in its earnings announcement last month. The mere fact that it was … Read the whole story