Health club franchise, Planet Fitness named Draftfcb Chicago its digital and social marketing agency of record. “We’re confident that this partnership will take our digital presence to the
next level and bring a fresh approach to our social marketing,” said Mike O’Brien, director of brand management for Planet Fitness. Philadelphia-based Red Tettemer O’Connell +
Partners continues to serve as lead agency of record for Planet Fitness, handling overall brand strategy, creative and media duties. New York City-based RF|Binder serves as Planet Fitness’
public relations agency of record. Planet Fitness currently has 700 locations around the country and spent $14.8 million in measured media between January and June of 2013, according to Kantar Media.
