The Social Graf
by Erik Sass, Staff Writer
With the holidays fast approaching, 'tis the season for travel and all the baggage (get it?) that goes with it: weather delays, talkative seatmates, a succession of airport atria blurring … Read the whole story
-
by Mark Walsh
Facebook has snagged Michelle Morris, Google's auto industry director, to help lead auto sales at the social network. Morris is based in the company's … Read the whole story
by Gavin O'Malley
Sean "Diddy" Combs is betting big that young audiences will make room for Revolt.TV -- the digital extension of his new multi-genre, multichannel music … Read the whole story
by Sarah Mahoney
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
by Aaron Baar
Via a social media and digital promotion, the company is encouraging consumers to share their savings aspirations during the holiday season by enticing them … Read the whole story
by Karl Greenberg
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
by Karl Greenberg
The driver behind the Facebook-focused "Collaboration Fortwo," via N.Y.-base Razorfish, is to get artists and creatives to help design a piece of artwork reflecting … Read the whole story
COMMENTARY
by Chris Duskin
What's the key to the superfans' hearts? Treat them right. They are the most authentic voice that brands have. And in addition to having … Read the whole story