The Social Graf
by Erik Sass, Staff Writer
Seven out of ten marketers expect their companies to increase spending on social media in 2014, according to a new survey of 328 marketing professionals conducted by Decipher on behalf … Read the whole story
by Sarah Mahoney
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
by Karl Greenberg
The driver behind the Facebook-focused "Collaboration Fortwo," via N.Y.-base Razorfish, is to get artists and creatives to help design a piece of artwork reflecting … Read the whole story
by Mark Walsh
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating … Read the whole story
by Aaron Baar
Via a social media and digital promotion, the company is encouraging consumers to share their savings aspirations during the holiday season by enticing them … Read the whole story
by Karl Greenberg
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
by Laurie Sullivan
Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and … Read the whole story
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by Mark Walsh
Facebook has snagged Michelle Morris, Google's auto industry director, to help lead auto sales at the social network. Morris is based in the company's … Read the whole story
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by Amy Corr
The holiday campaigns are out in full force, with FedEx debuting TV ads and Vine videos to promote its One Rate shipping service -- … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Just telling the truth isn't enough. Accuracy is fine, but it isn't always interesting. In 2014, there are new challenges to truth. How do … Read the whole story